"Empowered" destinations are better publicized and have better results
MIL OSI Translation. Region: English / Latin America –
ABAV EXPOPalestra approached strategies that confer power and influence to a destination, ensuring that it creates a differential in the tourist market
By Geraldo Gurgel According to advertising firm Patricia Sevilla, "power" talks to the "self-esteem" of a destination and also with the ability to establish its market differentials. Photo: Geraldo Gurgel / MTurMais than a word of fashion, the concept of "empowerment" also applies to tourism. The theme was presented on Thursday afternoon (27) in a speech by São Paulo publicist Patrícia Sevilla, a specialist in destination marketing, during the 46th Abav International Expo. According to her, an empowered destination does not fit with the attractions already available and with the excellent standard of services already offered to visitors. "Empowered destiny is always preparing to attract more and better serve the visitors. It makes tourism a sustainable and good activity both for those who live and for those who visit the place, "said Patricia in a panel held on this World Tourism Day at the Connections Arena of the Village of Knowledge of the Anhembi Pavilion in São Paulo. if a destination efficiently positions its image in the market and thus differentiates itself from competitors. "The 'different' destination will always attract the tourist to its attractions, not making room for doubt among other similar attractions. The tourist organizes the trip already knowing what will do when arriving at the place that chose to visit, "he said. The marketer stressed that the sales results are better when the segmentation and dissemination of tourism products is accurate. "Fate has to have regular products and services, preferably made available on digital platforms. Attractions and services that do not work with precise price, day, time and location do not help a destination that seeks its empowerment in tourism, "said the publicity. Tourism is considered a business that makes people happy and the secret of this is in personal contact and in the experiences that involve people, said Patricia. "The technology helps, but it does not replace the good service and the quality of a service. The human factor in tourism will never disappear, "he said. The publicist argued that the prevailing factor in a strategy of empowering the destination is the constant search for the enchantment of the visitor. "Services, products and destinations well evaluated by tourists themselves attract new visitors. The destinations grow and appreciate in the market, empower themselves and make tourism happen with force and expression, "he concluded.Edition: Vanessa Sampaio
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