The lecture discusses challenges and trends of the economy shared in the tourism

MIL OSI-C. Region: English/Latin America –

Source: Republic of Brazil 2

ABAV EXPOSecretário Qualification and Promotion of Tourism in the MTur, Bob Santos said that the sector is adapting to a new market that combines experience, sharing services and digital tools

By Kiara Goulart and Vanessa SampaioConversa on World Tourism Day addressed technology and shared services in the tourism market. Photo: Kiara Goulart/MTurA the diversification of channels of offer and the standard of the experiences of hosting is a global trend. In a lecture, on the afternoon of Thursday (27) in the largest tourism fair in Brazil – the 46th ABAV Expo in Sao Paulo (SP) – secretary of the Qualification and Promotion of the Ministry of Tourism, Bob Santos, stated that “the scenario of tourism development comes with the two great revolutions of the digital age and the search for the value of the experiences”.For him, “the big challenge is not only to follow the trends and adjust to them, but to understand the impact and effect of this in the life of the people.” He stressed that the share of services has been conquering the market of all sectors, and that tourism is renewed on the basis of these transformations. “The Uber, bikes yellow here in São Paulo and the rental of motorboats in the Lake Paranoá, in Brasilia, are beautiful examples of how the values of behavior and also purchase are going through a revision,” he said.For Santos, the capacity building initiatives of providers of tourist services is crucial to provide experiences that are more aligned to this new scenario of demand of qualified personnel. “One of the great assets of the brazilian tourism, hospitality, pleads in favor of this. We already have that in our DNA, but to improve the competitiveness we need to look today to the future and responding to it immediately,” he said.Bob also noted the casinos as another important market trend for tourism in Brazil. “This is a branch that has a lot to add, although it is still on the agenda of the legislative. But just look at the outside and realize how much they move in tourism to know that we need this factor of competitiveness here,” she pondered.In allusion to the double celebration today, the World Tourism Day and the Day of the Turismólogo, the leader congratulated the commitment of the professionals present to make brazilian tourism a leading market. “You guys turn cities into destinations the smart, moving ideas, undertake projects and make the industry of happiness happen in Brazil. I can only applaud and thank you”, finished.

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