The digital economy continues searching for its place in daily life. While many blockchain projects operate in purely virtual environments, Wow My City is taking a different approach: bringing rewards into the real world.
The platform has announced the launch of Wow My Token (WYT), a digital asset designed to turn everyday activity – shopping, participating in campaigns, attending experiences – into rewards within a single ecosystem.
The concept is simple: the city should not only be experienced, it should also reward you for being part of it.
From Spending to Earning
Through Wow My City, users will be able to earn WYT by shopping at partner merchants, engaging with brands, or taking part in community initiatives. The model translates traditional loyalty programs into a blockchain-based environment.
The key difference is that rewards are not limited to internal points. Instead, they become a digital token that can be used to unlock benefits, access exclusive perks, and enjoy new experiences within the platform.
The project aims to connect local commerce, technology, and community into a unified system.
Launching on Solana
WYT will initially be issued on Solana, one of the fastest and most efficient blockchain networks currently available. The company has indicated plans to expand to additional networks in the future to enable broader global access.
The stated goal is clear: to create a token that circulates, not sits idle.
Presale and Liquidity Strategy
Wow My City has also announced a limited presale of 800 million tokens. According to the team, 100% of the funds raised will be allocated to Liquidity Pools to support stability from the start of trading.
This structure aims to build confidence in a market where transparency and sustainable token design have become critical factors.
An Integrated Wallet Experience
The launch of WYT is accompanied by WowMyPay, a European-licensed wallet that allows users to manage cryptocurrencies and euros in the same environment.
The goal is to reduce friction: sending, receiving, or paying without having to move across multiple platforms – one of the key barriers to mainstream blockchain adoption.
Technology in Service of Daily Life
Beyond the technical framework, Wow My City positions WYT as an evolution of traditional loyalty systems. The idea is to give tangible digital value to everyday participation in the local economy.
At a time when the crypto market is seeking real-world use cases, the project focuses on something concrete: integrating blockchain into daily life without requiring users to understand its technical complexity.
Because real adoption does not happen when technology impresses – it happens when it simply works.
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