The mobile phone is primary tool for making decisions at the time of travel

MIL OSI-C. Region: English/Latin America –

Source: Republic of Brazil 2

ABAV EXPOTrês hours per day is the average time of consumption of online content per person. On World Tourism Day, topics related to technology have marked the discussions in the 46th ABAV Expo

By Kiara GoulartTer all of the information for any thing in the palm of the hand is a reality, and this goes especially for the consumer travel. The mobile phone occupies a place that has radio, television and even the computer, and, today, it is already called “first screen”: fulfills role of primary influencer in decision making even in the time of choosing the next trip. The subject, fully connected to the theme of World Tourism Day – “Digital Transformation” -, celebrated on Thursday (27), was the focus of the lecture of Renata Cerqueira, manager of the Travel industry of Facebook, at the 46th ABAV Expo International Turismo.De according to Renata, of the 127 million users of Facebook, 122 million use the platform from their mobile phone. Of these, about 22% browse by mobile phone to complete travel. “Before, our source was the TV and, if we wanted to travel, we’d go to an agency physical. Today is not accurate. Can I search for destinations, choose my journey, to seek opinions and experiences with friends and influencers, purchase my ticket, travel, come back, and encourage, also by the internet, other people to do the same”, contou.De according to Renata, the market needs to ask how to disclose information to captivate this audience on the internet, since this consumer consumes an average of three hours of daily online content. Among the recommendations of the expert of the sector to achieve this goal, are building a consolidated brand in the digital environment, the monitoring of results, and, mainly, the investment in the production of videos to acquire loyal consumers. “There is no rule to creativity. Home videos also captivate the audience and has already been proven that they have 5 times more engagement on the social networks. That is, do not invest in the videos is the same as being behind all the world”, he advised.

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