MTur wants to broaden participation of the private initiative in the promotion actions

MIL OSI-C. Region: English/Latin America –

Source: Republic of Brazil 2

ABAV EXPOCâmara Theme will define joint strategies of communication and marketing to promote the destinations

The camera Theme is made by entities members of the National Tourism Council (CNT). Photo: Walquiria Henriques/MTurA next campaign for the promotion of brazilian destinations to the domestic market, to be released later this year, will be drawn up with the participation of the representative bodies of the tourism sector. The decision is one of the results of the first meeting of the Thematic Chamber of Marketing and Support the Marketing of Tourism, held this Friday (28) during the 46th Abav Expo Internacional, in São Paulo.The camera, which has the technical coordination of the Ministry of Tourism, appears as an instance to integrate public and private initiative with the goal of developing communication strategies and marketing for the promotion of brazilian destinations. “We will prepare in the short term a plan of action and activation that will guide us on how to sell the destinations so customized, contemplating the various segments of the tourist activity,” explained the director of Marketing and Marketing Support of MTur, Vanessa Mendonça.The general coordinator of the Thematic Chamber, José Osório Ships, of the National Confederation of Tourism (CNTur), said the group will also focus on identifying the bottlenecks that prevent the promotional campaigns have effectiveness and influence on the increase of the tourism flow in the country. “Today the campaigns are aimed at the general

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