Tourism to millennials and generation Z: bets and challenges

MIL OSI-C. Region: English/Latin America –

Source: Republic of Brazil 2

ABAV EXPOPalestra explored strategies and solutions to captivate this audience in the digital age

By Kiara GoulartApresentação the CEO of Grupo Nexxera in Space Experiential of the Ministry of Tourism. Photo: Kiara Goulart/MTurComo attract the attention of millenials (people in the age group of 18 to 35 years old) and generation Z (born from 1995) in the travel industry? The question was the starting point of the panel discussion held on Thursday (27) in the Space Experiential of the Ministry of Tourism at the 46th ABAV Expo in Sao Paulo. Edson Silva, president-founder of the group Nexxera, presented the challenges and solutions to captivate this audience that has classified as “self-taught, independent, and unselfish”.The higher the stake of the people who work in the sector, according to the leader of the private group, should be investing in experiences. “The millennials and Z’s are seeking brands that have soul, that speak your language, be free of prejudices, that have the quality and fight for a better world”, defined. According to the executive, the youth of this generation has a fundamental role in the decision making of the family and therefore it is necessary to understand their behavior and values of purchase: “he chooses, for example, where will be the next trip family. It is he who is connected to everything and it is necessary to understand these references, so we need to offer something that has tune with his philosophy of life,” he explained.To make the experience more “instagramável” possible was one of the tips of gold shared by the CEO of Nexxera with the audience. He referred to the Instagram, of the social networks most used by brazilians. Silva advised staff to think about alternatives that follow this path. “We need to surprise them so that they can surprise in their wheels friends, with the purpose of to be the most liked, most followed, and most different. They want to be the first to know something and to experience something” ended.Edit: Vanessa Sampaio

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