The group will discuss promotion of film tourism in Brazil
MIL OSI-C. Region: English/Latin America –
Source: Republic of Brazil 2
ABAV EXPOIniciativa of the Ministry of Tourism will discuss how audiovisual productions contribute to the promotion of brazilian destinations within and outside the country
By Geraldo Gurgel
To be on the screen of the cinema, television or even a computer, audiovisual productions have the power to stimulate the viewer to know the destinations yet unknown. Thinking about this potential promotion, the Ministry of Tourism announced on Thursday (27) the launch of the Thematic Group on the Promotion of Film Tourism in Brazil and in the World formed by representatives of state bodies, the Institute of National Historical and Artistic Heritage (Iphan), the Brazilian Agency of Promotion of Exports and Investments (Apex), and institutions linked to the tourism and the audiovisual production.The launching ceremony was held in the Space Experiential booth of MTur installed at the 46th Abav Expo Internacional, in São Paulo (SP). “The cinema is part of our culture. It is necessary to innovate and to join forces with the creative economy to boost tourism and the promotion of brazilian destinations with leases of cinema from Brazil and the world,” said Vanessa Mendonça, director of Marketing and Marketing support of the MTur.The idea of the group is to work to extend the leases of national cinema in scenarios that promote both the traditional as well as new tourist destinations, in addition to attracting international productions filming in Brazil that disclose the country out there. Cities such as São Paulo and Rio de Janeiro, that have a “Film Commission” structured, already have positive results on the rentals of films, television programs, and video advertising.According to Daniel Celli, coordinator of the São Paulo Film Commission, the state capital authorised, in 2017, over 3,300 leases involving more than 1,100 audio and visual productions. “In addition to gains in tourism with the promotion of spontaneous of the target, the data relating to the last two and a half years, indicate the generation of 50 thousand jobs and spending in the order of a billion reais declared by its producers,” he said.The Brazilian Audiovisual Independent (Bravi), which represents the segment of production, independent film and television in Brazil, celebrated the formation of the thematic working group. “This synergy of tourism with the cinema is good for the two segments. On the one hand, the creative economy of the audiovisual sector and the tourism industry. When a person identifies a destination for the image of the cinema or television, she wants to know the place and travel as a tourist,” said John Roni, president of the association.The Bravi represents 650 producers from all regions of Brazil and in the last year alone they were responsible for the production of 200 domestic films. The segment generates 110 thousand jobs in Brazil.
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